For one to be successful in the long-term one must learn how to analyze.
Successful campaigns or mistakes can be tracked and optimized.
Here are some of the best Analytics tools.
There are many data-sources on how many websites use Google Analytics.
In a post from 2015 Marketing land says that Google analytics is used by 30–50 Million websites.
Other data-sources like W3Techs say that Google Analytics is used by 54.9% of all the websites, that is a traffic analysis tool market share of 83.5%.
Either way no matter how many websites use it is one of the most popular analytics tools in the world and if you are Digital Marketer, Growth hacker, Marketing Manager and even a CEO you must learn how to use it.
With Google Analytics you can track everything about your users even what resolution screen they are using.
You can create all kinds of reports and thus learn more about the people using your service.
Where they come from, which channel provides the most leads, sales, downloads etc.
You can even perform A/B testing!
It is extremely powerful if you know how to use it and if you invest more time to understand it you can only win.
Here is a link with the Google Analytics Academy
Facebook has recently gone into the direction of becoming a whole in one Marketing platform.
The Facebook Analytics for Apps recently came out of beta and it is one of the most powerfull analytics for apps tools there is if not the most powerful one.
Why am I saying that?
Well in the platform you can everything you need to know about a user.
It is by far one of the most accurate demographic segmentation ever.
And that’s not all. If you don’t know the Facebook Applications has a lot of permissions that you grant when you install it.
But the true power of it comes when you set it up just like they want you to.
You see with Facebook analytics for apps you can track specific actions that users have taken in your app and create a segment to target them.
You can show ads to people based on specific events.
For instance, you can show personalized ads to people that haven’t completed the level of your game or give a discount to people that were one step away from subscribing to your service.
Also you can create Lookalike audiences to those segments but and I will talk about why this is amazing when we get to the Facebook Ads tool.
Last but not least there are “Push Campaigns”.
Push Campaigns feature is part of the Facebook Analytics for Apps SDK and it gives you the opportunity to send Push Notifications to your users totally for FREE!
There are two types of Push Notifications
- In-app Notifications — Pop-up screens that show up while the user is in your application
- Push Notifications — Notifications when the user is not using your application
The best part is that you can use Push Campaigns with the Events and instead of paying for ads you can get to your users for free.
3. Yandex Metrica
Yandex is the Russian equivalent of Google so of course, they have their on Analytics.