Digital Marketing Research Tools
Research is essential to the success of any marketing campaign.
Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process.
Google Trends lets you see the latest trends, data, and visualizations from Google and find out what’s trending near you right now.
It can give you validation on an idea pretty fast and it is very easy to use.
Simply go to the website and type the keyword or the industry name you are interested in a hit “Enter”.
You can also add other terms so you can compare data.
They also show you an interest by region on a map and also related queries
You can also search by countries, time period, categories and type of search which includes Youtube search.
And as you may know, Youtube is the second-biggest search engine in the world.
So if you are going to start a business, research competitors, create a new campaign or just curious about certain words Google Trends is one awesome tool you can use!
2. Google Keyword Planner
So there are two opinions on the Google Keyword tool there are the people who love it and the people who hate it and think it’s data is misleading.
I will not be telling you what I think I will just tell you how you can use it in the best way possible.
What is the Google Keyword tool?
It’s a feature in Google Adwords which I will be talking about later in this article. It’s located in the “Tools” tab.
It is similar to Google Trends but it gives you actual numbers you can work with.
You can choose one or more keywords, choose the country and the language you want and see approximately how many times your word is searched.
You can see if the competition is “High”, “”Medium” or “Low” and what is the suggested bid for that keyword.
I do not recommend to use only the Google Keyword tool to research your keywords, but it is a great tool to begin with, to get some kind of idea on volumes.
A cool thing about the keyword tool is that you can export the data and import it somewhere else.
Also, you can start a Google Adwords campaign directly while you research your keywords which I also don’t recommend.
What I recommend is that you check it out and find out if it fits your needs.
Probably one of the best SEO and SEM tools on the market.